Merch design

The project involved creating a range of branded items, including apparel and promotional materials. These items were designed to enhance brand visibility and engagement at the Saló de l'Ensenyament—Catalonia's most prestigious academic fair—where they were distributed to staff and attendees.

Initial phases included conceptualizing merchandise that would resonate with the target audience, followed by iterative design processes. The production phase ensured high-quality output aligned with IMPELIA’s brand standards. The branded merchandise successfully enhanced IMPELIA’s visibility at the event, engaging attendees and promoting brand loyalty among the staff and participants.